Moscow, April 16, 2019- On April 10-11, 2019, the 9th International Summit "Wealth Management and Private Banking: Russia and the CIS" was held in Moscow, organized by Adam Smith Conferences.

The conference brought together key players in the private banking industry: heads of private banks and family offices working with high net worth (HNWI) and ultra high net worth (UHNWI) clients in Russia, Switzerland, the UK and other jurisdictions, experts in taxation and legal issues.

The participants discussed the automatic exchange of information with other countries, the processes of deoffshorization and amnesty of capital, changes in tax legislation, paid attention to citizenship programs, digitalization in the private banking industry and security issues in the digital space.

Traditionally, a separate block was devoted to the topic of "fathers and children" - the young generation of wealth holders and inheritance planning tools and the role of philanthropic projects in the life of a wealthy family.

Vice-President - Head of the Department of Private Banking Business of Gazprombank Sergey Potapeyko took part in the discussion of representatives of private banking of the largest Russian and Western banks. The bankers exchanged opinions, discussed the difference between the Western and Russian approaches to working with a client, process automation, the demand for consulting and concierge services, and the nuances of working with different generations of a client's family.

"AT modern world, where almost any new idea is instantly copied, and the product and lifestyle content in private banking of leading banks differ slightly, the quality of service and the emotional component come to the fore, - Sergey Potapeyko noted. - When a client, coming to the bank, communicates not only with a manager who cheerfully broadcasts rates and commissions, but meets an interesting, thinking interlocutor who understands the economy, navigates the news flow, knows what will be useful for this particular client, then something and those very positive emotions from working with the bank are formed. If the client is also promptly guided in regulatory changes, they help to carry out a high-quality real estate transaction, they invite them to the best cultural events, they involve their children in financial literacy in the format of a closed club - then positive emotions turn into a good habit. And the client remains in the bank seriously and for a long time. Therefore, in the private banking segment, it is so important to consistently invest in the development of human capital. In our business, technology can be bought and implemented fairly quickly, while finding a strong and experienced private banker is not easy at all.”

Department of Communications and Marketing
"Gazprombank" ( Joint-stock company)
Email:

12 04 12.04.2019 13:37:00 "Priceless moments" together with Gazprombank Private Banking

Mastercard together with Gazprombank Private Banking invite you to take part in the Priceless Moments campaign.

From April 15 to June 30, 2019, pay for purchases with a Gazprombank World Elite Mastercard® Prime card and get the opportunity to win one of the prizes from Mastercard, the official sponsor of the Venice Film Festival: trip for two to the Venice Film Festival 2019, including business class air travel, accommodation in a five-star hotel from September 4 to 6, 2019, and a festival ticket with a red carpet pass on September 5, or 6 invitation tickets to the VIP box of the Bolshoi Theater dedicated especially for you and your guests to the legendary ballet "The Nutcracker" on the eve of the New Year. Priceless experiences await you!

Detailed information about the organizer and conditions of the action can be obtained from your personal manager.

12 04 12.04.2019 13:37:00 Gazprombank Private Banking launched a new package of Private Banking Prime services

The Private Banking Prime service package is a set of financial solutions and non-financial privileges for the most demanding Gazprombank clients, providing an individual approach and comfortable use of their own and borrowed money. The main card in the new package of services is the first co-branded Mastercard World Elite Prime card on the market, which combines the unique offers of the Bank, the Mastercard payment system, as well as the privileges of more than 700 PRIME partners around the world. Also, the advantage of the new package of services is the 24-hour concierge service from PRIME, designed to make life more comfortable. Special programs loyalty programs of Gazprombank Private Banking, taking into account your needs and preferences, allow you to use the Private Banking Prime service package even more efficiently.

You can learn more about the conditions for connecting and using the Private Banking Prime service package from your personal manager.

09 04 09.04.2019 Gazprombank opens a children's Academy "Professions and Technologies of the Future"

Developing an educational project for the children of Gazprombank Private Banking clients, which was launched in 2018, we developed a course for the Academy "Professions and Technologies of the Future".

April 7 at the engineering center "Kinetics" on the basis of the National Research Technological University "MISiS" was the first lesson of the Academy. Located on the territory of the university, the Kinetics Center is the most modern and technologically advanced platform in Russia, which allows inventing and creating complex technical models and prototypes thanks to advanced equipment of high complexity.

The topic of the lesson was "Futurology: Visions of the Future". For children and their parents, a lecture was organized on innovations and professions of the future and a unique tour of the center, which was conducted by its founder and director - industrial designer Vladimir Pirozhkov.

“Having launched the School of Financial Literacy last year, we received a great response - interest in the activities of the children themselves and gratitude from their parents. This year we have developed a program for the Academy "Professions of the Future". It is designed for teenagers 15-17 years old. Invited experts from leading Russian companies will tell the children about artificial intelligence, blockchain, augmented reality and other things that are gaining popularity in such a rapidly developing world.

For Gazprombank Private Banking, children's educational projects are a guaranteed increase in customer loyalty and another platform for communication with them,” said Sergey Potapeyko, Vice President, Head of the Private Banking Business Department.

The program consists of 7 modules, classes will last until June 2 and will be held both directly at Gazprombank and at the sites of our partners.

In contrast to the usual entry threshold for the Western market from $1 million to $5 million, which is the minimum limit for the private banking segment, in the Russian market people start talking about private banking starting from 3 million rubles. (for example, FPB Private banking, VTB Bank of Moscow Private Banking) up to 100 million rubles. (Sberbank Private Banking). On average, most banks start working with clients in the private banking segment with a volume of allocated capital from 15 million to 30 million rubles, which at the current exchange rate is from $250,000 to $500,000.

Segment entry thresholdsprivate bankingin Moscow

Source:Frank Research group, 2016

Why are banks in Russia less demanding of their customers? Two main reasons can be identified.

1. Low credit of confidence in the Russian banking system. According to market experts, about 70% of the capital of wealthy Russian clients is placed on bank accounts abroad. As for placements in Russia, in order to diversify risks, there are an average of two or three banks in the portfolio of a wealthy client. In this regard, when essentially serving the target client of the segment, the bank is forced to work with only a small part of its capital.
2. Low customer expectations from Russian banks. As a rule, clients are aware that private banking in Russia is still young and inexperienced, and expect Russian banks to solve simple everyday banking problems using simple, understandable banking tools, while foreign banks are entrusted with a more complex function of saving and managing capital. In this regard, only that part of Money required for service comfortable living in Russia. And taking into account the fact that the entry thresholds in the market are low, a wealthy client has the opportunity to receive top banking services for the market and satisfy various needs in several banks at once.

Lowering the thresholds for entering the segment is a completely intentional and conscious policy of Russian banks. The growth of the portfolio is due to the attraction of new clients, who, in the conditions of both low confidence in the banking system as a whole, and low expectations from Russian banks, are not ready to place large sums in one bank. Therefore, banks are forced to lower the entry threshold in order to “let their clients try their level of service in the hope of further persuading them to increase the amount of deposited funds. In addition, many banks expand their business by entering regional markets, where, due to lower levels of income and capital, the entry threshold is usually half that of Moscow.

What is called private banking on the Russian market today, in essence, comes down to a high-class premium service.

For clients who are not ready to place a threshold amount of funds in the bank, Russian banks offer services for a commission. In foreign practice, banks are aimed primarily at working with clients who have a certain amount of capital, so the size of the commission, if it exists, is prohibitive and is aimed at cutting off the non-target segment. AT Russian practice the amount of the commission is quite affordable for wealthy clients and can vary from 4,000 to 150,000 rubles. per year (in larger banks with a wide product and service content, the fee ranges from 100 thousand to 150 thousand rubles). In addition, many banks are willing to serve clients for a long-term commission, since its size covers all expenses and is often, according to bank representatives, a good business, which essentially contradicts the philosophy of private banking as a wealth management service.

It turns out that in most cases what is called private banking on the Russian market today is essentially reduced to a high-class premium service: a personal manager who solves fairly simple banking and near-banking tasks, a package banking offer, standardized investment products, which are mostly complementary to the main banking product - the deposit, as well as a set of various additional non-banking services, which, as a rule, are announced, but in practice are little in demand.

Private banking is the target product, and it must be expensive

As a result, by lowering the entry threshold and offering the opportunity to be served in the segment for a fee, banks, on the one hand, keep a non-target, premium client in the segment who does not feel the need for more complex banking products and services, and on the other hand, the target client does not consider services Russian bank as a full-fledged private banking, given the lack of experience and expertise, and solves more complex banking problems through other financial institutions. And in the absence of demand for complex product and service tasks, banks have a limited number of prerequisites for high-quality development, and remain at the level of premium service.

Thus, the future of private banking in Russia lies in the understanding by banks of the correct development philosophy: focus on clients with really large capitals who demand products and services corresponding to the segment. And it is important to understand that private banking is not about low entry thresholds and increasing volumes. client base. Private banking is the target product, and it should be expensive.

Private banking includes:

1. Better conditions banking service for the client (a separate line for deposits, Better conditions for CBS, access to the most privileged bank cards).
2. Separate investment expertise:

• separate investment opinion;
• better investment analytics aimed at wealthy clients;
• available only to wealthy clients investment products and strategies;
• access to high-end personal investment advice;
• maintaining the principle of "open architecture", interaction not only with the divisions of the group, but also with other counterparties in the market as a whole.

1. Internal expertise, established and proven partnerships in non-banking consulting (in the field of legal advice, taxation, etc.).
2. Internal expertise and practice in managing the client's wealth in general (solving real estate management issues, managing and structuring business assets, supporting M&A transactions, inheritance, etc.).
3. Organization of leisure and educational events for the clients of the segment, as well as additional services in the field of lifestyle.
4. The most comfortable service conditions, a dedicated area that excludes intersections with the mass segment.

VTB Bank clients with VIP status get access to Private Banking. This service is a personal service, which includes all the features of the bank inaccessible to ordinary customers, and an individual specialist who is on call 24 hours a day.

What is Private Banking

VTB has created exclusive programs for VIP clients. They make it possible to return up to 10% of investments, and get access to the services of a privileged level bank.

Round-the-clock support service is the main feature of VTB Private Banking. The client can ask a question to a specialist regardless of the time of day. The “Private Banking” service is very convenient, as some issues need to be resolved as quickly as possible.

It is possible to book hotel rooms, train and plane tickets, receive prompt assistance in obtaining a visa and many other services.

VTB Private Banking products include:

• assistance in drawing up a plan for financing and conducting transactions;
• budgeting;
• support of transactions related to the purchase or sale of a business;
• analysis and planning of investments;
• control of taxation;
• legal advice;
• obtaining the possibility of VIP lending;
• rent of bank cells;
• conducting cash transactions;
• drawing up a plan for the transfer of hereditary property;
• development of an education or insurance system;
• settlement and cash services;
• assistance in achieving the goals of the client with indirect aspects;
• correct paperwork;
• planning activities and planning the necessary costs;
• access to deposits that are in the "Prime" or "Platinum" section;
• registration of VTB premium cards.

Benefits for lending to VTB

Benefits include individual work to review the conditions for issuing a loan, control of the entire process of concluding an agreement and professional assistance from loan specialists who can suggest a more profitable form of obtaining a loan.

Benefits for VIP clients:

• the minimum package of documents required for loan approval;
• it is possible to repay the debt at any time without any restrictions;
• the rate starts from 15.9%.

When choosing the “Vysota” tariff, all benefits become available when applying for a cash loan at VTB Bank.

Contributions for V.I.P.

There are two main lines that contain VTB, and they are also divided into:

• "Classic Prime" - if the investment is in rubles, then up to 8% per annum, the rest of the currency is not higher than 3%.
• "Active Prime" - with an investment of rubles up to 6.9%, with foreign currency up to 1.5%.
• "Prime" - for rubles with a rate not exceeding 7.2%, for other currencies up to 1.8%.
• "Platinum" - in Russian rubles up to 6.9%, for other currencies no more than 1.6%.
• "Platinum profitable" - for savings in rubles up to 7.4%, for the rest of the currency no more than 1.8%.
• "Platinum active" - ​​if the account is in rubles, then no more than 4.3% per annum, for all other funds up to 0.8%.

These deposits can be issued in almost any currency.

Premium cards

Customers who own a VTB premium card receive discounts and bonus offers from banking partners. They also have access to a list of services that are not available to ordinary bank users.

It is possible to issue up to 5 and choose three currencies. At the same time, the bank guarantees not to charge a commission for cash withdrawals outside the Russian Federation.

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New product of VTB24 Bank - Multicard package with cashback and favorable rates. A multi-card with the savings option will help you get an increased percentage.
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Private Banking from VTB - terms of service

To obtain VIP status at the bank and access to Private Banking, you need to make a call to the phone number indicated on the official VTB website or fill out an online application on the same website by going to the “Order a consultation” section.

When filling out the application, you only need the last name, first name, patronymic, mobile phone number, the question that the client wants to clarify, and the time for a call from an employee of VTB Bank.

If one of the following conditions is met, then the service will be completely free:

• An open mortgage with a loan in the amount of 6 million rubles for residents of Moscow and the region, and for the regions, the amount must exceed 3 million rubles.
• If the client's expenses on the VTB card are higher than 75 thousand rubles for 30 calendar days.
• The presence on the balance of accounts of a balance of 3 million per month.

Clients with VIP status receive a month of service on favorable terms. The base commission is 2 thousand rubles. In addition, employees payroll clients have a 20% discount, and employees of VTB branches - 50%.

In a crisis, banks are raising the cost of private banking services for wealthy clients. What millionaires pay for and how much private banking is in demand in our country today, DailyMoneyExpert found out.

Raise prices in a crisis

Since the beginning of 2016, Gazprombank has raised the entry threshold for private banking clients. The growth was immediately 50% - from 10 to 15 million rubles. The reason is the depreciation of the national currency. Other market players followed the example of Gazprombank.

Bankers are confident that this measure will not affect the decline in demand for the service - for example, in the same Gazprombank, the annual increase in private banking customers is 15–20%.

According to research company Frank RG, the volume Russian market private banking last year amounted to about 6.5 trillion rubles. The study involved 19 credit institutions - they account for 75% of the market.

“Oddly enough, but the threshold for VIP clients is determined in foreign currency, and in general it depends on the “throughput” and the economic feasibility of servicing such clients by the bank,” says Maxim Vasin, chief economist at the National Rating Agency. - The cost of servicing a VIP client is naturally higher. With currency depreciation, clients with small accounts may simply not pay off, although the income per client for a bank is far from always proportional to the amount of funds in its accounts.

Mikhail Poddubsky, an analyst at TeleTrade, agrees with him: “The main goal of an investor in private banking is rather to save money and get a small increase over a long time horizon. The Russian ruble copes extremely badly with the role of a savings currency. The ruble is the currency of a country with a developing economy, which means that it is initially associated with high risks. Thus, private banking clients often focus on dollar yields, and due to the growth of the dollar, the entry threshold in ruble terms also rises.”

Today, the entry threshold for wealthy clients of Sberbank is 8 million rubles. for residents of Moscow, 4 million rubles. - for residents of the regions. Gazprombank, Promsvyazbank, VTB24 have set an entry threshold of 15 million rubles. In the regions, Promsvyazbank clients get access to private banking services by transferring at least 10 million rubles for management. You can become a VIP client of Absolut-Bank for 15 million rubles. in Moscow and St. Petersburg, from 5 million - in the regions; MKB - for 5 million rubles.

The most "expensive" credit institution offering privat banking services in Russia is Uralsib.

Here, the cost of the "entrance ticket" is $1 million. The bank works mainly with clients who are called high nets abroad (HNWI - High Net Worth Individuals) - wealthy investors who have free financial assets from $1 million and are ready to place them in certain financial instruments .

In addition to the "entry" fee, customers also pay a commission for annual maintenance. In VTB Bank, the commission is 75 thousand rubles. in year. In Alfa-Bank - 10 thousand rubles. per month with an account balance of less than $ 100 thousand. However, the price of the issue, like most other services, in this case depends heavily on the client himself. In most banks, the commission for private banking is greatly reduced or not charged if the latter has a large amount of funds on deposit.

According to Frank RG, in Russia the wealthy customer service market is divided into two categories - directly Private Banking and Private Banking and Wealth Management. In the first case, credit institutions offer a set of standard financial services with more favorable conditions and personal manager. Such services are available from VTB24, Gazprombank, Sberbank, Bank of Moscow, Rosbank.

The best credit institutions in the Private Banking and Wealth Management category, according to Frank RG, are Citibank, Raiffeisen, UniCreditBank, M2 M. Here, the emphasis is on investment or management of all capital. Clients are offered not only to open a deposit at a more attractive interest rate, but also to invest part of their funds in securities. In addition, clients can be assisted in buying real estate, selling a business, and optimizing taxation.

For example, at Gazprombank, you can use a banknote counter and a detector to determine their authenticity. VTB24 offers reviews of cultural and social events in Moscow and St. Petersburg. In Nomos-bank you can get cash collection services. Otkritie Bank provides insurance for purchases worth more than $50 against damage, theft or loss for a period of 90 days from the date of purchase.

In addition, VIP clients are served in specially equipped offices, halls, and rooms. As a rule, they differ from traditional bank branches in expensive furnishings, service, attributes of luxury and wealth.

Far from Switzerland

Despite the rich choice and conditions, Russian private banking is very different from the Western one. First of all, this is due to the culture of banking services abroad, which has more than one hundred years. In Russia banking system began to take shape a little over 20 years ago. Switzerland remains the benchmark for private banking.

Many Russian millionaires prefer to use swiss banks for safe keeping of funds. However interest rates in these credit institutions cannot cover the costs of servicing a bank account. As a result, capital does not increase, but decreases.

Bankers identify a number of key features of national private banking.

Firstly, the threshold for inclusion in the category of wealthy clients in Russia is much lower than in the West - from $100-500 thousand. $1 to 3 million

Second, by forming investment portfolio, Russian clients are prone to more aggressive strategies. In Russia, people come to the bank not only to save capital, but also to increase it.

Thirdly, it is not customary for large business owners in our country to trust all capital to one credit institution, which leads to instability in the customer base and forces many banks to work with funds, the volumes of which are often close to retail.

Will there be clients?

Maxim Vasin believes that both large and small banks are successfully developing private banking in Russia, and the level of this service is serious: “International organizations are the main competitors of banks, but they often refuse to serve Russian clients (especially clients related to politics or state, with offshore companies, and so on). In addition, - continues Maxim Vasin, - there are additional risks associated with anti-offshore regulation and currency legislation, which complicates the service in foreign banks, and customers can apply for service to Russian organizations. Russian banks not only serve clients in Russia, but also strive to enter the European market - the Baltic countries, Switzerland, Austria, Cyprus, Great Britain and others.

Mikhail Poddubsky adheres to the opposite point of view: “As for the prospects for the development of private banking in Russia, the situation here is deplorable. A drop in real incomes for almost all segments of the population, a decrease in investment activity are factors that do not allow private banking clientele to grow. Therefore, it is hardly rational to wait for any positive changes in the financial sector before the general economic changes.

Of course, Russian private banking has room to grow and develop. However, the current crisis can seriously affect this direction. The crisis in the banking sector, the decline in the number of rich people in the country and the world, as evidenced by the latest ratings, cannot but affect private banking. However, if banks transform this service in a timely manner, taking into account today's trends, they will receive invaluable experience and planned income, and customers will receive the necessary service.

Many have heard that banks segment their customers, separating them according to profitability and social status. The most privileged customers get access to the best services and related banking services, including Private Banking. What is Private Banking? What opportunities does VTB24 Private Banking open for its clients? Sergei Zhukov, director of the VTB24 Private Banking office in Yekaterinburg, spoke about this in a private conversation with a journalist from BankInformService news agency.

Many have heard that banks segment their customers, separating them according to profitability and social status. The most privileged customers get access to the best services and related banking services, including Private Banking. What is Private Banking? What opportunities does VTB24 Private Banking open for its clients? Sergei Zhukov, director of the VTB24 Private Banking office in Yekaterinburg, spoke about this in a private conversation with a journalist from BankInformService news agency.

- What is Private Banking?

For Russia, Private Banking is relatively new compared to Western banks, direction of the banking business. Its services, services and tools are largely determined by the capabilities of the bank and its understanding of Private Banking.

Private banking as a type of business came to us from abroad, in the West it has been built for centuries. Moreover, each country has introduced its own characteristics. For example, if we take the Private Banking of Swiss banks, we see that it is based on privacy. Features of English Private Banking are due to legislative framework of this country concerning the inheritance of capital, i.e. British bankers working in the field of Private Banking specialize in helping clients go through the procedure of transferring an inheritance to a successor with the least losses. Without appropriate assistance, a person who has formed capital in this country may lose a tangible part of the state in the transfer to the heir. American Private Banking is characterized by the fact that bankers in this segment are focused on solving issues related to taxation, etc. Private Banking has been operating at VTB24 for 5 years. We have included all the classic features of Private Banking in Western countries.

- What services are included in Private Banking?

Private Banking includes both classic banking products and non-banking services. The first category includes a special product line plus all products of the retail business, an investment block, foreign sites for the operation of assets. Non-standard includes - the entire non-banking service. For example, consulting services on tax and currency legislation, legal support, assistance in organizing the education of children abroad, investing in paintings, wine, etc.

- What is VTB24 Private Banking, what services does it offer?

VTB24 Private Banking is conceptual the new kind business with a completely unique premium set of services and services designed for wealth management.

We have implemented the principle of "family doctor", i.e. all banking products and services that exist on the market today are presented. Based on the client's preferences, we can differentiate his assets: buy precious metals, invest in securities, distribute funds among his family members, etc.

VTB24 Private Banking has completely unique offers, which is why customers often choose our services.

First, a high degree of confidentiality. Access to information is limited to the circle of persons who work directly with the client.

Secondly, it is a separate product line. Our rates and conditions differ from the offers of the retail block. In VTB24 Private Banking, you can place a deposit at the highest rates in the bank.

Thirdly, it is the possibility of converting currencies at a preferential rate. For example, at the end of April - May of this year, during the instability of the foreign exchange market, we earned significant income for some clients. In addition, clients can use multi-currency deposits. It consists of five currencies: ruble, US dollar, euro, Swiss franc and British pound. The peculiarity of the deposit is that during its validity period you can transfer money from one currency to another as many times as you like. In this case, the interest will be preserved.

Fourth, it is analytical and consulting support. Each person has his own ideas about changes in the economy in a given period of time. And it is very good when they are confirmed by statistics. This allows you to either strengthen your mind or understand that you need to do something differently. Our analytics are well presented, and many clients are grateful for the opportunity to use them. We have services that compile daily reviews and statistics on how the currency market is behaving, valuable papers what is happening abroad and in Russia, what is happening at the level of the Central Bank. Many clients want us to keep them up to date.

- In addition to the financial block, you also provide non-financial services. How do you meet these customer needs?

If a client needs something that is not in our product line, then we involve a third-party partner organization that can solve this issue efficiently and without delay. We work only with partners who have proven themselves in the market.

Our partners include many organizations. Our clients are a certain category of people, often their preferences are non-trivial and expensive: collecting cigars, antique furniture, crystal, paintings, etc. Therefore, the list of our partners includes not only lawyers, lawyers or consulting companies, but also companies involved in individual tours around the world, selection and purchase of real estate, collectible and rare items, etc. This whole block can be called a very capacious concept of Lifestyle management*.

- Has it ever been that neither you nor your partners could satisfy the client? How many affiliate programs and services does VTB24 Private Banking include?

No. If this happens, then the very essence of Private Banking, its uniqueness, is lost. If the client has any need, we try to help or suggest a solution in any case. As my manager says, a proposal is valuable when it is comprehensive.

If we talk about the number of banking services in the service package or privilege programs, then VTB24 Private Banking has a lot of them. The number of programs is constantly expanding, this also applies to services. It is worth mentioning that in addition to us and our set of services, VISA as payment system offers a huge number of different programs of discounts and prerogatives for clients of different privilege levels. For example, one of our clients decided to rent a class B car - a Volkswagen - abroad. After he took out our VISA-INFINITE VTB24 card, they immediately sent him an interpreter and provided him with a Jaguar for the same money. Here's how it works.

- Who can become a client of VTB24 Private Banking?

To become our client, you must first place a deposit - 500 thousand dollars or the equivalent in another currency. Secondly, pay an annual commission - the Prime Package, which costs 75 thousand rubles a year. As part of the package, our client gets access to Private Banking offices, receives the most status card - VISA INFINITE, access to a unique set of VTB24 Private Banking services and a couple personal managers who provide ongoing support.

- What managers lead Private Banking clients, why do two managers accompany one client?

Save and increase - this is the main mission of personal managers. Professional personal financial managers are “piece goods” that are very valuable. Many of our managers in the past were heads of departments at VTB24, directors of offices. We have people who came from retail, for example, your obedient servant. Prior to that, I headed the retail office for four years. There are specialists who came from outside, because new ideas and a fresh look are needed.

Why do two managers lead one client? We give a clear understanding to the client who comes to us that he is led by a personal manager with whom he directly communicates. A personal manager has an assistant, this is a “squire”, let's call him that, who does everything for the convenient and comfortable work of his colleague. As necessary, he can replace the main manager.

The youngest personal manager is 27 years old, others are older. All of them have a financial background. The most important thing is a deep knowledge of both financial products and related issues that matter to our clients. In addition, it is important to be able to prompt the client with a timely and correct solution.

- It turns out that career growth is often - from directors of offices to personal managers? What is the motivation of managers?

Private Banking is a very special business, and this is what makes it very interesting. We can attract and attract highly qualified personnel. It is necessary to take into account the specifics of the tasks assigned to managers, and the characteristics of the clients who set these tasks.

Many clients who come to us sometimes know as much as personal managers. They have a very broad outlook, as they travel a lot, come into contact with different areas life and business. The tasks that they set before us require non-standard solutions, it is interesting to implement them. This specificity allows our managers to constantly grow, improve their skills and abilities.

As for material motivation, I teach employees to think in terms of income, and not wages. If an employee has a clear understanding of what salary he can receive and what income, then he builds his work in accordance with this.

- How many clients does one pair of managers serve?

Clients are different - someone uses our service more actively, someone less. On average, there are 50-60 people per couple. I myself am a manager and "manage" some clients.

- Is Private Banking profitable as a business?

The share of Private Banking in the portfolio of deposits of individuals VTB24 is about 30%. And not only here in Yekaterinburg, but also in the bank as a whole. And this share is growing. Yes, it's a lot and it's good.

- Do you have competitors in the Private Banking market in Russia?

I repeat that Private Banking is a young line of business in our country. Some banks are more advanced in this business, others are less. I know that some banks have been segmenting customers for a long time, and some are starting to work in this direction. Moreover, each bank implements its own Private Banking models - somewhere we intersect, somewhere not. For example, we have the opportunity to place funds on foreign platforms.

We have taken Western countries as a basis for Private Banking and have achieved very good results in working with the top client segment. But we are not standing still. It's like in sports, it's not enough to win a championship title, you need to constantly defend it. It is impossible to do this otherwise than by the impeccable quality of products and services, service and customer focus.

For reference:

* Lifestyle management - lifestyle management. In practice, this fashionable and beautiful-sounding phrase means the provision of a comfortable lifestyle by special companies that deal with lifestyle management, or concierge service.